There are seven areas SHRM has determined critical - or core - to the success of achieving its mission to Advance the Profession and Serve the Professional: College Relations, Diversity, Governmental Affairs, HRCI Certification, Membership, SHRM Foundation and Workforce Readiness. BNHRA has aligned our chapter goals around these seven core leadership areas in order to Advance the Profession and Serve the Professional in Western New York. Core Leadership Areas are spotlighted at our monthly dinner meetings and on the website.